Producers Flock to Exhibit at Foodie Festival
Organisers of one of Wales’ best loved food festivals have reported that they are ‘full to the brim’ following a huge increase in applications from exhibitors this year.
Returning for its eleventh year on Saturday 17th and Sunday 18th September, Mold Food & Drink Festival will welcome well over 130 food and drink exhibitors, including a high proportion of new producers.
Festival director, Lindsay Hicks, has responsibility for exhibitors and planning the site layout. He said: “I have been overwhelmed with enquiries from businesses wanting to come to the Festival this year. I would love to be able to accommodate everyone, and we have expanded the marquees again, but we are restricted somewhat by the location.
“We always ensure that we have a broad variety of exhibitors so that visitors have an abundance of choice. This year, with having such a flood of applications, we have really had to be selective and we’ve taken the opportunity to really mix things up. We think visitors will have the best of both worlds. They will get to see and buy from their favourite exhibitors as well as from a host of diverse, new producers.
“It’s definitely going to be the biggest Festival we have staged, we’re all very excited and looking forward to it!”
Amongst the many new purveyors of gourmet goodies to explore will be Edwards of Conwy, American Surf Shack, Old Granary Pierogi, The Sour Leprechaun, Munch Magic, Lovelies Delights, Radnor Hills Water, Mama Zo’s, Cwrw Ial, Fruits of the Forage, and there’ll even be healthy, homemade pet treats from Pupcakes Dog Bakery.
Around a dozen producers from the Clwydian Range Food Trail are also attending. They will be located as a group within the main exhibitor marquee.
One exhibitor making a debut appearance describes attending the Festival as a ‘full circle experience’. Richard Howells, owner of The Olive Tree, a new delicatessen in Mold, explains: “My wife and I have attended the Festival as visitors for several years and thoroughly enjoy the experience. It’s a fantastic event for the town and has really put Mold on the map.
“Last year, as I was planning to set up my own business, we went to the Festival with different hats on as we wanted to source potential suppliers from the local area. We were able to establish great contacts and have gone on to work with lots of those businesses. Not only do we stock their products but we have also received fantastic support and advice from them along the way which has really helped us.
“I am so excited to be part of this major food festival and feel lucky to have secured a stand. It will be very different being on the ‘other side’ as a trader rather than a visitor. I feel as if the whole journey has literally been a full circle experience and I can’t wait to meet new customers and catch up with our loyal suppliers.”
Over 13,000 visitors are anticipated over the Festival weekend. In addition to the fantastic food to savour, there will be inspirational celebrity chef cookery demos, a children’s cookery school, arts and crafts, and live music.